I Taught 4-Year-Olds About Harmony Using KPop Demon Hunters. Here's Why it Matters for Your Brand.
Picture this: A room full of 5 yr olds listening to 'Golden' - when that three-part harmony hits... their little faces lit up - they could feel the harmony (and I got about 1000 cool points from my kids for being the mum who not only came in for career day, but managed to work KPop Demon Hunters into my presentation about Colour Psychology)
If your visual brand is as on-point right now as the Huntr/x high-notes - customers are doing the exact same thing as those kids. They're lighting up in your funnels, on your website and in your social feeds.
In today's episode, I'm breaking down the neuroscience behind why some brands make you feel instant trust while others make you want to close the tab, even though you can't quite explain why.
It all comes down to one word: harmony.
You have 50 milliseconds. That's it. That's how long it takes for someone to form a first impression of your website. Your visual elements are creating an emotional response before anyone reads a single word.
The question is: is your current brand creating harmony or discord?
Today you'll discover what happens in your limbic system when you encounter harmonious vs. discordant brands, and why even beautiful individual elements can actually create friction when they don't harmonize.
What You'll Learn:
- The neuroscience of how your brain processes visual harmony (and why your brand should care)
- What Gordon Ramsay and fine dining can teach us about brand consistency
- The five elements I adjust most often in Design Time hot seats (and how to audit yours)
- Why mixing colour groups creates the same discomfort as notes out of tune
- How to identify visual discord in your brand using the "scramble test"
- Real metrics: why harmonious brands show higher conversions, longer time on site, and better word-of-mouth
- The biggest harmony pitfalls facing most Founders, and how to fix them
Links & Resources Mentioned:
- Starling Bank rebrand analysis: https://www.tiktok.com/@joyfirstworld/video/7550797369546198294
- Free Brand Personality Quiz: https://go.jnicholesmith.com/quiz
- Book a Call to talk about your rebrand: https://go.joyfirstworld.com/branding
- DM me on Instagram: https://www.instagram.com/jnicholesmith
- The science is clear: visual harmony creates trust, desire, and sales. Visual discord creates confusion, resistance, and bounces. There's no neutral ground.
