Not just any colours, your colours
Did you know that all colours can be broken down into 4 groups, and each of are likely to have a strong preference for one group? Yup. Take our quick free quiz to find yours...
Colour & Design Psychology Expert
J.Nichole Smith is an award-winning Creative Consultant and Colour & Design Psychology Expert who regularly contributes to various media & events. She has special expertise building feel-good brands, including 15+ yrs in the pet industry.
Creative & Colour Consulting
From book projects to wine labels to photo shoots to building entirely new Joy First brands from scratch, if you're looking for the perfect mix of brand strategy, product development and creative direction, Nic might be exactly who you're looking for... Let's Chat
joy first
PODCAST
Explore why and how to put joy first in a world that rewards hustle over happiness. Stay connected to the truth: joy isn’t extra, and you don’t have to earn it—it’s your birthright, your medicine, and your resistance.
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Why Does Joy Matter? (Episode 1) |
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Finding Fit: What’s your Joy? (Episode 2) |
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Colour Joy your Closet (Episode 3) |
Colour Harmony
Applied Colour Psychology is concerned with not just the impact of individual colours, but the emotional response created when colours are combined. In order to create 'Colour Harmony' the colours we combine must be from the same colour group.
Colours are like Musical Notes
"Individual colours do have universal psychological properties, but, as with musical notes, it is only when they are combined that they produce an emotional response – which can be a positive or negative expression of the basic properties of the colour. In isolation, there is no such thing as a good colour, or a bad colour."
Applied Colour Psychology
What Applied Colour Psychology gives us, is the ability to apply colour strategically, thus having more predictable impact... not because of individual colours but because of the emotional response created when harmonious groups of colours are combined (to the exclusion of non-harmonious colours). All colour can be grouped into one of 4 groups, and we humans tend to have a strong preference for the colour group most strongly correlated with our personality type. Which type are you?
Shop Your Colours
Our collection of apparel has been curated within the 4 personality types, so you can shop by your type and instantly add some colour harmony to your closet...
