Find Your Colors

FIND YOUR VERSION OF JOY...

AS SEEN IN

Ready to Choose Happiness over hustle?

Pick your Joy Makeover

BRAND STYLING

Colour Joy Your Life

What if you could start each day feeling more joyfyul, intentional and confident? Learn what it feels like to Colour Joy your closet...

JOY FOCUS PLANNING CIRCLE

Are you a business owner who finds it hard to prioritize happy over hustle? Grab our planner and join our circle of joy focused Founders

COLOUR BRAND® METHOD

Are you overdue for a brand & business refresh? We’ll help you craft the brand of your dreams by using science to make magic...

A NOTE FROM NIC

Founder, Award-Winning Designer, Colour Consultant & Unconventional Mom

If you identify as a perfectionist, a high-achiever, a workaholic, or a working parent, then we probably have a lot in common. You no doubt juggle a lot of anxiety and stress every day and wish that joy, ease, and, yes, some good ol' fashioned rest were easier to prioritize… but somehow they always feel out of reach. Maybe tomorrow. Maybe when the to-do's are all done... Right?

If you’re ready to say “f&ck that” and step into a life or business filled with decidedly more colour and joy, then you’re in the right place.

Hi, my name is J. Nichole Smith, but you can call me Nic. I am an artist, author, creative consultant, and award-winning brand architect. I accidentally became a joy and colour expert too, after spending nearly 20 years building successful, "feel-good" brands, products, and campaigns.

Since overcoming burnout to make my first million dollar year in a business nearly 15 years ago...

I’ve also been a mentor to other creatives and founders. By sharing my insider expertise on color psychology and the joy-first way of living and working, I have helped thousands of business owners experience the transformative power of putting joy first by overcoming fear—the fear the world places on those of us who dare to be different, and the fear and pressure we put on ourselves to be perfect at everything, all the time.

World-Class Creative Consulting

FOR WORLD-CLASS CLIENTS
GET NIC ON IT...

Brand in a Week

WHYFINDING®

Consulting

FIRESIDE CYCLING BRAND

Glorious Gravel

Hear from the Founder of the UK's favourite gravel cycling co. about how building a Joy First brand has helped them build consistency and grow.

SEASIDE PHOTOGRAPHY BRAND

Labs & Co.

Hear from the pet industry's leading photography & design duo about how Nic has helped them overcome tensions in their brand personality & psychology and evolve at several stages of their business.

joy first

Explore why and how to put joy first in a world that rewards hustle over happiness. Stay connected to the truth: joy isn’t extra, and you don’t have to earn it—it’s your birthright, your medicine, and your resistance.

Shop by Personality Type

Add a bit of Colour Joy to your closet. Choose from our selection of Joy First pieces created with colour harmony in each of the four personality types...

USING SCIENCE TO MAKE MAGIC

Color Psychology

Did you know that up to 90% of our purchasing decisions are based on color alone? Color is a wildly powerful tool not only for joy but also for creating more predictable and profitable results in your business.

Free Goodies

Not sure where to start? Here are a few of our most popular resources to get you goin'...

FIX YOUR WEBSITE

Fix Those Colour Mistakes

Use this free guide to discover the top 5 colour mistakes we see brands making on their websites (and some quick tips to fix them).

NAIL YOUR MESSAGING

Write Your Brand Statement

One of our most popular free guides of all time, this workbook includes our magical 1-2-3 step formula to help you craft the perf brand statement or 'elevator pitch'.

BRAND MAKEOVERS

See the Magic