Joy First™ Podcast

Paige Brunton: Joy First with Focus

WRITTEN BY: Nic Sears

The Revolutionary Act of Focus: How Subtraction Creates Business Growth

In a world that demands constant expansion, what if the path to true growth is through focused subtraction?

The Quicksand of Endless Options

I've watched countless entrepreneurs—myself included—chase growth through constant addition. More offers. More platforms. More content. More hours.

The result? Burnout with hustle culture to blame. Progress that feels more like running on a treadmill than joy. Growth that costs us our health and relationships.

In this new season of the Joy First podcast we're exploring different types of 'joy first working' and in this first episode, I invited my friend Paige to chat with us about her joy first way of working. Paige's way is to challenge the 'more more more' fundamental approach to business building. She reveals why most entrepreneurs are constructing their dreams on quicksand—and how a shift toward focused subtraction changed everything for her web design business.

The Counterintuitive Path to Freedom

What struck me most about my conversation with Paige was her willingness to walk away from conventional wisdom towards her own skill set and joy. While most business gurus push omnipresence across platforms, Paige explains why this scattered approach might be the very thing holding you back.

"Every platform you add divides your energy," she shared during our conversation. "At some point, you're spread so thin that nothing gets the attention it deserves."

This isn't just about social media strategy. It's about the courage to choose—to say no to good opportunities so you can say yes to great ones.

When Decision-Making Changes Everything

Because we're also both gals who moved to Europe to be with our guys, we dive in to Paige's decision to move to Europe—a choice that seemed impractical on paper but aligned perfectly with her joy first life.

Paige's approach to decision-making isn't what you might expect—and it challenges the core of how many entrepreneurs chart their course.

What Becomes Possible Through Focus?

In a world that profits from your divided attention, focusing deeply is an act of defiance. It's permission to build your business around what matters most to you, rather than what everyone else is doing.

The questions this conversation raises are profound:

What if the growth you seek isn't hiding in more hustle but in deeper focus?
What becomes possible when you design your business around your life instead of sacrificing your life for your business?
How might your impact transform if you channeled your energy where it matters most?

Listen to Inform your Joy First work life

If you've ever felt scattered in your business approach, if you've questioned whether you're focusing on the right things, this conversation might hold the missing piece.

Paige shares specific strategies for finding your focus and building a business that genuinely supports your vision of joy.

Plus, she's an absolute DELIGHT 🤩 Enjoy!